The use of internet gambling and smart phones has increased tremendously in Australia, posing a threat to the country’s casinos, clubs and pubs. The revenues generated from a betting site’s cell phone users increased by over 240% last year. New applications for mobile phones are anticipated to drive an increasing number of people towards further usage.
Dr. Sally Gainsbury from the Centre for Gambling Education Research of the Southern Cross University said that mobile gambling has made a major shift in the online gambling industry. Gainsubury has been in attendance at the Wagering, Racing and Gaming Australia conferences in Sydney, and she believes that mobile phone usage is growing increasingly.
Many online casinos are reporting huge increases in revenues thanks to their mobile operations. The fact that people can now wager on a 24X7 basis as their phones are always on their person appeals to a lot of them, and works as a force to drive more and more people towards making the most of such a convenience. While the casinos, pubs and clubs in the country are facing a tough challenge from mobile phone usage, the owners of casinos are pleased to see their mobile ventures pay off.
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